After decades of campaigning by animal groups and individuals, this month we finally see a huge win - an end to cosmetics testing on animals in Australia.

In February 2019, the Industrial Chemicals Bills 2017, was finally passed through the Senate and the House of Representatives – officially banning the testing of cosmetics and their ingredients on animals, as well as the sale of cosmetics and their ingredients (from overseas) which have been newly tested on animals. The ban comes into effect in July 2020.

The Bill had been delayed for some time due to the negotiation of “loopholes” to ensure the legislation was meaningful. Agreement was finally reached with Humane Society International (HRA’s partner in the Be Cruelty Free campaign) and includes a commitment by the Government to 11 substantial reinforcing measures to ensure that all cosmetic ingredients are captured by the ban, together with funding to support the development and uptake of modern non-animal test methods. 

This sends a huge message to the world that Australia does not put vanity ahead of the suffering of animals.

For a detailed breakdown on what this legislation really means, see Australia has new legislation on cosmetics testing, and it's good news.

Thank you – to everyone who has worked so long and hard on achieving this success – especially our BCF partner Humane Society International.

About the Be Cruelty-Free Australia Campaign

#BeCrueltyFree Australia Campaign is a partnership between Humane Research Australia and Humane Society International that was calling on the Government to make Australia the next country that says no to cruel cosmetics.

#BeCrueltyFree Australia believes that testing the ingredients of cosmetics like mascara and shampoo on living creatures is a completely unnecessary cruelty, and that it was time Australia joined a growing number of countries by banning it.

Without a comprehensive legal ban there was nothing to prevent cosmetics animal testing taking place here in Australia, or overseas during development of products sold in our shops. Such bans are already in place in more than 30 countries globally. A ban in Australia is good for animals, consumers, and science, and it’s what the overwhelming majority of Australian citizens want.

Australia says NO to cosmetics cruelty.    

Be Cruelty-Free Australia was calling for:

  • A ban on new animal testing for cosmetic products or their ingredients in Australia
  • A ban on the sale of cosmetics newly tested on animals or containing newly animal-tested ingredients


  • The overwhelming majority of Australians (85%) oppose animal testing on cosmetics, and support banning the sale of newly animal-tested cosmetics (81%)
  • Cosmetics animal testing causes animals great harm, significant pain and distress, and, often, death
  • Human biology-based non-animal testing methods can provide faster, cheaper, and more relevant results for consumer protection - there is a compelling consumer safety benefit in moving away from animal testing
  • Cosmetics animal testing bans can spur research and development of 21st century testing methods, potentially generating economic growth

Jazzy the guinea pig wants Australia to #BeCrueltyFree

Jazzy the guinea pig has an important message to share about the plight of her friends who are forced to undergo cruel and outdated cosmetics animal testing just for the sake of a new shampoo or lipstick.

Australian Politicians who Pledged to Be Cruelty-Free

An ever growing number of Australian politicians from all parties voiced their support for the campaign. 


Politicians who have pledged to #BeCrueltyFree:

Adam Bandt MP
Andrew Leigh MP
Anna Burke MP
Graham Perrett MP
Jason Wood MP
Jill Hall MP
Julie Collins MP
Kelvin Thomson MP
Mark Dreyfus QC, MP
Matt Thistlethwaite MP
Melissa Parke MP
Michelle Rowland MP
Stephen Jones MP
Tanya Plibersek MP
Senator Anne Ruston
Senator Barry O'Sulivan
Senator Catryna Bilyk
Senator Christine Milne
Senator Claire Moore
Senator Glenn Sterle
Senator Janet Rice
Senator Joanna Lindgren
Senator Lee Rhiannon
Senator Lisa Singh
Senator Penny Wright
Senator Peter Whish-Wilson
Senator Rachel Siewert
Senator Richard Di Natale
Senator Sam Dastyari
Senator Scott Ludlam

Celebrity Support of Be Cruelty-Free Australia

Vanessa Thornton, bass guitarist with Australian rock band Jebediah, used World Animal Day in 2015 to urge Australia to 'kiss cosmetics animal testing good-bye'. See media release here.

 Adalita Srsen, solo artist, and lead vocalist and guitarist with Australian rock band Magic Dirt. See media release here.

 Jona Weinhofen, vegan guitarist and vocalist with Australian metal band I Killed the Prom Queen. See media release here.

 Australian model and animal-loving vegan, Renee Somerfield.

See media release here.

 Outsourced and Neighbours actress, Pippa Black.

See media release here.

 British comedian and actor Ricky Gervais.

See media release here.

The Tests

Cosmetics animal testing causes animals great harm including death. Examples of animal tests performed on cosmetics ingredients include:

Acute toxicity: The test substance is pumped directly into a rat’s stomach using a syringe); animals may experience diarrhea, convulsions, bleeding from the mouth, seizures, paralysis, and ultimately, death. In fact, in order to calculate the so-called "lethal dose", death is in most cases the required endpoint.

Repeated dose toxicity: Rats or mice are force-fed a substance every day for 28 to 90 days; at the end of the experiment the animals are killed and their organs are examined.

Skin Sensitisation: The test substance is applied to the surface of the skin or injected under the skin of a guinea pig, or applied to the ear of a mouse; animals' skin may show signs of redness, ulcers, scaling, inflammation, and itchiness.

Pain relief is not provided to animals on the basis that it could interfere with test results, and the animals used are almost always killed at the end of an experiment.

Many animal tests are decades old and have inherent well known scientific weaknesses due to species-differences that make regulation based on animal tests highly questionable. Non-Animal safety testing focuses on how chemicals and medicines affect human, rather than animal, systems—eliminating problems of species and breed differences. There is a compelling consumer safety benefit in moving away from animal testing.

How companies produce new cosmetics without animal testing

Safe existing ingredients are the key. Hundreds of companies — including LUSH, Natures Organics, MooGoo, Australis, and many others such as those listed on the Choose Cruelty Free (CCF) List — have sworn off animal testing, yet still produce new, safe and fabulous beauty products. They do so by using long-established ingredients combined with state-of-the-art non-animal tests that can produce faster, cheaper and more relevant test results.

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